The problem inside Anchor’s app is far down the list of creators’ concerns Anchor’s app is responsible for a negligible amount of podcast consumption, said Dave Zohrob, the founder of the podcast analytics and ad attribution service Chartable. A user hunting for the podcast “Serial,” for example, would have to scroll past nearly a dozen fake shows before finding the show that brought podcasting into the mainstream. On Anchor’s own app, the problem is even worse, with the namesake show rarely appearing at the top of results. The fake shows appear designed to trick listeners into listening to them, so they can be monetized through ads injected automatically using Anchor technology. While many popular podcast players, including Apple’s and Google’s, typically surface the popular, original shows first in their search results, the Anchor-hosted copycats appear too, in many cases with nearly identical metadata and cover art.
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